![]() The affiliate refers potential customers to the merchant (one of the many gambling sites or casino sites online) – whose job it is to convert the lead into a paying customer. ![]() How does a gambling affiliate program work? In iGaming, there are various types of affiliate programs available, including casino affiliate programs, bingo affiliate programs, sport-betting/sportsbook affiliate programs, programs for poker rooms, and even esports affiliate programs. ![]() There are at least three parties involved in an affiliate program transaction: What is a Casino or Gambling Affiliate program?Īffiliate programs, (or associate programs) are arrangements in which an online merchant (for example an online sportsbook, online casino, poker site, or bingo-room) pays an affiliate a commission, based on the value of the traffic and customers they send. Gambling & casino affiliate programs enable webmasters to monetize their traffic, by providing leads and customers to iGaming companies.
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